The luxury car brand has announced it will be "taking off for the Moon" by providing support to a team competing to win Google's Lunar XPRIZE to transport a rover to the surface of Earth's natural satellite, drive at least 500 metres and transmit high definition video back to Earth.
The $30 million Lunar XPRIZE, covered recently in WIRED, started with more than 25 teams and has now been whittled down to 16 from around the world including Brazil, Italy, Hungary, Japan, Israel, Malaysia, Canada, Chile, and the United States.

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